Information

Title :- Pearson Education Marketing Podcasts

Release Date :- 2009-10-19

Artist Name :- podcast@pearson.com (Pearson Education)

Genre Name :- Courses

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Advertising

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Direct marketing and exhibitions

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Integrated marketing communication

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Marketing channels and logistics

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Personal selling and sales management

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Pricing strategies

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Pricing, context and concepts

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Sales promotion

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Strategic Marketing

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New product development

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Marketing planning, management and control

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Public relations and sponsorship

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Product management

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Anatomy of a product

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Consumer Behaviour

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Retailers and Wholesalers

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Marketing Dynamics

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E-marketing and new media

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Marketing information and research

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Business-to-business Marketing

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Services and non-profit marketing

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International Marketing

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Market Segmentation

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Introduction to the Principles of Marketing Podcasts

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The European Marketing Environment

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